Las Vegas, August 2026 — SUPERZOO 2026 marked an important step for Puresa as we introduced Petia and Silitter to retailers, distributors, and pet industry
Over several days at the show, we shared our approach to cat litter and met people from across the U.S. and around the world. We also listened. Conversations at our booth gave us a closer look at what retailers need from an emerging brand and what cat households value in their daily routines.
One idea stayed with us throughout the show: there is no single litter solution for every cat and every home. That is why Puresa is building two distinct brands.
Meet Petia and Silitter
Petia and Silitter take different approaches to the same everyday task. One is built around plant-based materials and clumping performance. The other uses absorbent silica crystals for a different style of litter care.
Together, they express Puresa’s guiding line: Two Solutions. One Better Home.
Petia: Plant-Based Cat Litter
Petia is our plant-based approach to everyday cat care. The litter we presented at SUPERZOO combines tofu and cassava-based materials. It was developed with quick clumping, easier scooping, and reduced sticking to the bottom of the litter box in mind.
Petia’s visual style reflects that approach. Warm cream and soft green tones give the brand a calm presence at home, while the product focuses on the practical details of daily cleanup.
As Petia grows, we plan to keep developing products around the routines and preferences of cats and the people who care for them.
Silitter: Crystal Cat Litter
Silitter offers a different option. Its silica crystal litter is designed to absorb moisture and help manage odor, with a lightweight format for cat parents who prefer a crystal litter routine.
At SUPERZOO, presenting Silitter alongside Petia helped us have more useful conversations. Rather than treating every household as if it has the same needs, we could discuss how litter material, maintenance habits, and a cat’s own preferences shape the choice.
Petia and Silitter are different by design. Both are part of Puresa’s aim to make everyday life with cats cleaner and easier.
Manufacturing Experience Behind Puresa
Puresa is a new consumer-facing presence in North America, supported by a manufacturing background spanning more than 30 years.
That experience covers material development, formulation, production, and quality control. It gives our team a foundation for evaluating how a litter performs in use, not just how it looks on a shelf.
SUPERZOO brought that manufacturing perspective into direct conversation with retailers, distributors, and other industry partners. Their questions and feedback will help guide the next stages of product development and market expansion.
What We Learned at SUPERZOO 2026
Some of the most valuable moments at the show happened in conversations at the booth.
Retailers asked about the products and their potential for repeat purchase. Distributors wanted to discuss pricing, logistics, and opportunities to work together. Industry partners shared perspectives on innovation and changing consumer expectations.
Those conversations reinforced the importance of practical performance. Cat parents need products that fit their homes and routines. Retail partners need clear product positioning and dependable support. Listening to both groups helps us make better decisions about what to develop and how to bring it to market.
What’s Next for Puresa
Following SUPERZOO 2026, our team is continuing to build Puresa’s North American presence through e-commerce, retail, and distribution partnerships. We are also developing our Los Angeles operations to support inventory, fulfillment, and closer service for U.S. partners.
For Petia and Silitter, this is the beginning of a longer journey. We will keep refining the products, learning from customers, and building two brands with distinct purposes under one Puresa vision.
To everyone who visited our booth, asked questions, or shared feedback: thank you. We look forward to continuing the conversation.
Interested in carrying Petia or Silitter? Contact Puresa to explore retail and distribution opportunities in North America.
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