Journal

Practical cat care, litter guidance, and thoughtful ideas for a cleaner life with cats.
Do Cat Breeds Have Different Personalities? What the Research Says
Do Cat Breeds Have Different Personalities? What the Research Says
Cat breeds can show different behavioral tendencies, but breed alone cannot predict an individual cat. Learn what research says and what to observe in the cat in front of you. Read more...
How to Change Cat Litter Without Rushing Your Cat
How to Change Cat Litter Without Rushing Your Cat
Thinking of trying a new cat litter? Keep a familiar option available, introduce the new texture gradually, and let your cat’s litter box habits guide the change. Read more...
Let Your Cat Lead: A Simple Guide to Better Everyday Interaction
Let Your Cat Lead: A Simple Guide to Better Everyday Interaction
A recent shelter study highlights three useful principles for interacting with cats: offer choice, watch their signals, and pause during petting. Here is how to bring those ideas into everyday... Read more...
A Cat Emergency Kit: What to Pack Before You Need It
A Cat Emergency Kit: What to Pack Before You Need It
An emergency plan should include every cat in the household. Use this practical checklist to prepare carriers, records, food, water, medication and litter before an evacuation. Read more...
Before You Bring Home a Second Cat: What Multi-Cat Households Need
Before You Bring Home a Second Cat: What Multi-Cat Households Need
More U.S. households are sharing life with multiple cats. Before adopting a second cat, plan for individual space, a gradual introduction, and routines that work for both. Read more...
How to Set Up a Litter Box Your Cat Will Actually Use
How to Set Up a Litter Box Your Cat Will Actually Use
A cat-friendly litter box starts with the right location, size, and daily care. Explore five practical ways to make the box more comfortable for your cat. Read more...
Puresa at SUPERZOO 2026: Introducing Petia and Silitter
Puresa at SUPERZOO 2026: Introducing Petia and Silitter
At SUPERZOO 2026, Puresa introduced Petia plant-based litter and Silitter crystal litter. Here’s what we shared, learned, and plan to do next. Read more...